In recent years we have seen the development of content on social media, particularly Instagram. Gone are the days when you could post a simple static image on Instagram and that would generate engagement and reach your audience as well as new accounts. Instead, we now have an array of new features such as Reels and Instagram stories. To help ensure your business account continues to grow it’s important to utilise each of these features to ensure maximum reach.

Out of all of these areas of the app, we find that one that businesses tend to have the most trouble with is Instagram stories, which is why we are sharing five ideas you can use to create simple Instagram stories for your business.

Behind The Scenes

One of the easiest ways to create content to share on your Instagram stories is by sharing behind-the-scenes footage of your business. Although you may think your audience won’t engage with this type of content, you’ll be surprised. People find what goes on behind the businesses they support very interesting. Behind-the-scenes footage shows your audience something they don’t normally see, such as packing orders or your team preparing to complete a service you offer.

You could also give your followers a sense of what it’s like to work at your company by sharing Instagram stories. Give them a glimpse of your workplace, your team, and the culture they aren’t typically seen when providing a service to your customers. People love being able to see a real and raw version of your business instead of just polished advertisements all the time, it gives your business a personal touch that your audience can connect with.

Hold Q&As via your Instagram Stories

Instagram stories have a built-in feature where you’re able to put up a question box. This provides your audience with an opportunity to directly ask you questions without going through an entire customer service process. You can then answer these questions by simply typing a response or if it’s easier jump on and film yourself answering the question for that extra personal touch.

If you haven’t built a community on your business page yet, that’s okay. You can get creative by answering frequently asked questions without a question box. You could also make it fun and instead of the focus being informative, you could ask staff their favourite product or service.

Get to know the team

This one seems to freak a lot of people out, thinking that they have to get in front of a camera and reveal personal facts about themselves. In reality, it doesn’t have to be that difficult. Candid snaps of your team at work in the office, out in the field and even participating in community events are great to share via your Instagram stories. Team member posts don’t always make the feed, so sharing them to your stories instead is a simple way to use up content.

Polls & Quizzes

Another cool feature that Instagram stories have is the ability to easily complete surveys or create fun quizzes for your audience. The surveys can be related to anything you want them to! This could be what kind of products or services your audience want to see from you in the future, what type of content they enjoy seeing from your account or this vs that on products you offer.

The ability to create mini-quizzes for your audience is also an easy way to drive engagement with your Instagram stories. These quizzes can be about anything you wish, whether you’re testing your audience about how well they know your business or launching new products – the content is at your disposal. The more your audience interacts with these stories, the more likely you are to appear at the front of their stories feed whenever they open the Instagram app.

You don’t have to be a creator to use Instagram Stories!

Many business owners don’t even attempt to use Instagram stories because they aren’t a creator but that shouldn’t stop you. You don’t have to have the prettiest designs or highly edited videos; all you need to use them for is to connect with your customers. Even if you don’t have time to jump on stories every day, that’s okay. Even jumping on just a few times of week can make a massive difference to your social accounts.

If you’re struggling with sharing new content that your audience hasn’t already seen on your feed, you can reshare your posts to your stories to help increase reach. You can also share your latest products or content on other platforms such as linking your most recent blog post or a video you uploaded on YouTube.

Still a bit scared to pick up your phone and start shooting? We can help. We offer a range of different services from assisting with professional content creation to complete social media management available. Get in contact with our team today if you’re interested in growing your business organically.

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