Bing Ads

Another form of paid advertising through search engine is done using Bing Ads. Although not as popular as Google Ads, Bing search is beginning to increase slowly and is the second biggest search engine behind Google. If you think about it, every new desktop PC sold uses Bing as their default search engine. Some may switch back over to Google, but most will most likely just keep it as the default depending on the age bracket. Currently, over 3% of Australians are making search engine enquiries using Bing (that’s 826,560 potential customers we could be directing to your business). Working with Media Booth can help your business STAND OUT with a well crafted Bing campaign. Now that we’ve established that there’s an audience out there that we can target, let’s talk why you should seriously consider investing in Bing.

Talk to the team about a Bing paid campaign and help get your business to the next level.

Reach more engaged users

With the average paid ad campaign costing one-third the price of Google Ads, utilising Bing will mean you are in front of your customers at a cheaper cost.

Cheaper to run

Ads run through Bing tend to target more engaged consumers. Paid ads on Bing report higher click through rates from customers.

Boost your PPC strategy

While Bing search is slowly beginning to rise in popularity, it still has a lot of ground to catch up on Google. Compliment your overall PPC strategy by targeting more engaged consumers who can't be found on Google Ads.

Bing Ads are CHEAP...
seriously cheap

While Bing Ads may not deliver the amount of volume as Google AdWords, they more than make up for that in performance. As is similar across all paid search engine keyword auctions, if there are more bidders and more competition, this drives the cost of each click up. Bing campaigns on average spends 20-35% of what you’d expect to spend a Google campaign budget. This means it’s a great investment for businesses with a smaller budget, or those looking for a more cost-effective marketing initiative. With almost 40% of Bing searchers ranging from 35 to 54 years old, it may be worth considering a Bing campaign with Media Booth if this is similar to your target demographic.

What’s Included

Keyword Research
  • Integration of Existing Google Adwords Campaign (if required)
  • Geo-target marketing 
  • Search and Display Campaigns
  • All the Hard Work Done For Your Business

Ready to get started with Bing Ads?

Bing Ads mean higher click-through rates and reach

Although Google captures a large amount of volume for user searches, Bing is beginning to increase in popularity in recent times. Bing captures 63 million unique searches that Google does not. This is can be a big opportunity for business owners to capture an audience that is currently not being targeted. It’s quite common for users of Bing to be more engaged with a campaign landing page, and report higher click-through rates.


Compliment your other PPC strategies

When you think about investing in Bing PPC, you shouldn’t take a “this instead of that” approach. Bing Ads are a fantastic investment because at an affordable price you can complement your current PPC strategy by targeting a different audience at a fair price. With the ability to import your existing or previous Google Ads campaigns, we can seamlessly and effortlessly setup a Bing campaign for you that quickly starts you getting in front of the right people.

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