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Branding

Branding is one of the most critical parts of your business. Without strong branding, you can’t expect to stand out in your industry and be a business to remember. High-quality branding allows you to send a message with your audience that you are to be taken seriously. Our in-house graphic and media designers are passionate about telling your brand’s story, working closely with you to create the best long-term solution. Whatever the purpose, Media Booth plans to add value to your business and help you to visually connect and grow.

Spread your message with unique personalised branding that we create, promote and deliver to your audience.

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branding-guidelines

What is Branding?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. " A brand is a person's perception of a product, service, experience or organisation; a commercial reputation." Marty Neumeier

Why is it important?

Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.

How does it work?

People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.

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Brands who know who they are, lead & succeed.

Media Booth Australia creates professional and consistent branding solutions for all businesses. We can design and create all aspects of branding. Looking for a new identity in your currently saturated market? Or it’s just simply time to adapt to a modern trend? Work with a branding specialist and start getting noticed.

It's not Magic... it's Good Branding

With more than 15 years of brand experience, Media Booth Australia has worked within multiple industries delivering powerful, consistent and unique brand strategies. We define your company’s face, giving it a personality and a clear outward message.

Thinking about updating your branding?

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Brand Strategy

Your brand strategy is how, what, where, when, and to whom you plan on communicating your message. Even where you advertise is part of your branding strategy.

Defining Your Brand

Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness.

Create a ‘voice’ for your company

This voice should be applied to all written communication and visual imagery. Make sure your logo, tagline, and templates match your chosen ‘voice’.

Integrate Your Brand

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise. It attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. It integrates their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centred on the customer.

As marketers, we are always looking for new ways and ideas to enhance your marketing efforts which in turn has a positive flow on effect for your brand.

Print & Digital.

All materials must use the same colour scheme, logo placement, font face, and overall messaging. You don’t need to be fancy, just consistent.

Be True to Your Brand

Customers won’t return to you if they don’t trust you. Gain this trust through establishing a trust-worthy brand with a consistent message.

It is important to note, a logo alone is not a brand. A brand is an effective consistent use of any number of various elements and tools through control of client perceptions, This can be achieved  by correctly addressing, written content, identity, promise, persona, differentiation, and expectations.

Bottom-line, a brand is clear, reliable, and believable to both your consumers and your employees. 

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we take branding seriously

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