Print ads will always have multiple advantages over digital mediums, particularly in regards to respectability and trust., With a clearly defined target audience, and high engagement rates, print drives online search. The key to good print is easy: Keep it simple, and highlight the benefits.
Defined target audience
A good return on investment requires the ability to target readers effectively. Print ads allow just that, you can reach your target audience by displaying your ad in a relevant magazine.
Drives online search
According to scientists, consumers are most likely to start an online search after viewing an effective magazine ad.
High engagement rates
Consumers have become the ultimate multi-taskers, able to email whilst watching television. Print content however, really captures the attention and focus of the modern consumer.
Designing great print deliverables is a creative process that many appreciate. However, an aspect often overlooked is how the brand goes from screen to the page. The task of converting a digital image into a physical copy via digital or offset printing is filled with challenges and hurdles.
Both types of printing produce print outcomes that are extremely high in quality. The key factors that make clients choose one over the other is typically the volume of the print project and niche project requirements.
We can help with designing in this space wisely. There are many standard sizes such as letters, posters, business cards, flyers and much more. Printing can be customised for specific needs to attract your clients attention and connection through size, quantity, texture, thickness, shape, composition, colour, typography and it’s only limited to your imagination.
What are the Advantages of Digital Printing:
What are the Advantages of Offset Printing:
