In recent years we’ve seen the popularity of social media marketing increase amongst a range of businesses. Whether a business focuses on selling a product via eCommerce worldwide or are just offering a local service, they can benefit from social media marketing.

Last year social media reached over 4.62 billion users worldwide and that figure just continues to grow daily. As a business, it’s important to consider how you can leverage social media marketing to help take your brand to the next level. When creating a successful strategy for your social media accounts it’s important to consider upcoming trends to ensure your strategy aligns with what will benefit your brand across all platforms.

To help get you up to speed, we are sharing some of the biggest social media marketing trends to look out for this upcoming year.

1. Reels Are an Important Factor of Instagram Success

At the end of 2021, it was announced that Instagram is adapting to users need for more entertaining video content as opposed to still images. From here came the popularity of Instagram Reels (find out everything you need to know about Instagram Reels here). To give users what they want Instagram are favouring short-form video content and it’s imperative that businesses begin to include this type of content into their social media marketing strategy for greater success.

You can’t just record a plain video and post it in hopes of it succeeding, that content is best left for stories. Instead, Instagram Reels must be innovative and creative to help capture your audience’s attention in a way that hasn’t been done before. These videos will not only increase your organic reach but are also perfect to simply download and turn into ad creatives as videos ads tend to perform better on platforms such as Facebook.

2. Tik Tok Domination

Moving from one video sharing platform to another, Tik Tok is still predicted to continue to dominate throughout 2022. Tik Tok blew up rapidly at the beginning of 2020 and hasn’t shown any signs of slowing down since. This app has proven to be anything but a fad with major brands from around the world leveraging the app to help reach a new target audience and share content in a way that hasn’t been done before.

By this point, you may be freaking out slightly at the thought of having to create videos for two separate platforms, but we will let you in on a little secret. The benefit of Tik Tok and Instagram Reels are that they are both shot in the same dimensions, making it easy to share the same content to each app!

3. Customer Connection Is Vital

In 2022, the connection between your brand and your customers is vital, and social media is the perfect way to achieve that. Although marketing has infiltrated what was originally intended to be a social platform it’s still important to interact and connect with customers to help build a thriving relationship. Social media gives brands access to connect with people on a much wider but still on a personal scale.

Connecting with customers not only helps build trust but also helps you get to know your audience better for future marketing activities and to understand what best resonates with them. Engaging on social platforms can be a tedious, time-consuming task but in the end, it is one that’s worth it.

4. There Will Be a Shift in Influencer Marketing

Since the beginning of the pandemic, there was a shift in influencers sharing content that was unfiltered and unscripted, showing a raw form of themselves to their audience. During this uncertain time, people began to trust influencers more than the brands themselves which is something that has carried through to 2022.

When reaching out to influencers it’s important to ensure that they align with your brand and to establish what you hope to receive from the relationship. An influencer partnership could be beneficial to your business for several reasons. You could focus on increasing your brand awareness across platforms where you may need assistance establishing your brand or drive sales using a specific discount code or offer only available to an influencer’s audience.

Whatever you want to achieve with an influencer partnership, we can guarantee that it’ll be an important part of social media marketing throughout the entirety of 2022.

5. More Social Media Related Job Opportunities Will Become Available

Due to the importance of social media marketing for a business, this will in turn result in more specific job roles relating to social media becoming available. You will notice businesses hiring social media managers who are able to navigate the space and create content to help your business grow.

We understand that for smaller businesses hiring a new employee to take care of your social media marketing might not be doable at this stage which is why we are here to help. As a full-service digital marketing agency, we offer social media management. We offer a range of packages built specifically for your business depending on your individual needs and what belief will help elevate your brand to help reach new audiences.  

If social media marketing is one of your goals, you’re looking to tackle in 2022, reach out to our team of experts today. Not only we will carry out your social media management for you, but we will also devise a specific strategy to ensure success for your business.

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