Name

Your E-Mail

Objective - What are you aiming to achieve with Google Ads?
Lead GenerationeCommerce SalesIncreased TrafficOvertake CompetitorsOther

Product - What is the product or service you want to sell?

Purpose & benefit - What will it do for people? Does it solve a
problem, save money, save time, make a task easier?

Features - Facts, statistics, specifications? What do people know
about it?

Unique Selling Proposition - What is it about this product that is
really different, new, better, unique?

Guarantee - If any, what are the exact terms of the
guarantees?

Objections - Why would someone -NOT- want this product?

Positioning - How does this product fit into the market relative to
competitors? Is it great value? Is it a high end, high quality alternative?

Price - How much does it cost? What is the price range?

Offer - Can customers look at it or try it for themselves? Is There An
Introductory price? Premium? Time limit? Free information?

Lists - Do you have a database of customer information? What
statistics do you have?

Past Promotions - What have you used in the past? What worked and what
didn't?

Targeting - What locations would you like to target (Suburbs, Cities,
States, Countries)?

Prospect - Who Wants To Buy Your Product/Service? (Male/Female? Income
level? Lifestyle & general description? Biggest Concerns, fears, attitudes?)

Secondary Prospect - Who Else Might Want This Product/Service?

Your Business - Does the business have a special history, unique
owner, awards?

Competition - Can you describe similar products/businesses?

Testimonials & Endorsements - Do you have letters from happy users?
Media coverage? Celebrity endorsements?

Taboos - What can never be said or promised?

Required Points - What information or legal copy, if any, must be
included?

Restrictions - Are there any parameters you must work within?

Other - What else is important? Research and background material?
Demographic studies? Creative briefs?

Which additional payment options do you offer?
CashCardPaypalAfterpayZip Pay

Which Accounts do you have access to?
Facebook Business ManagerGoogle AnalyticsGoogle Ads ManagerGoogle Search ConsoleGoogle My Business

For Google accounts, please add [email protected] as a user and set user permissions as
Admin.
For Facebook, please add [email protected] as a user and enable all user permissions as
Admin.
You will need to create a FREE Facebook Business manager for your page in order to successfully run a
Facebook Ads campaign. You can create an account for FREE here.

Upload your log and branding guidelines

Upload any brochures, photos, or videos, that you would like to
use
(if relevant)