Microsoft Ads Management That Drives Conversions
Stand out on the Microsoft Search Network with targeted ad campaigns tailored to your audience. We handle strategy, audience setup, bidding and optimisation so you get measurable results and better returns from your ad spend.
Optimise your marketing with Microsoft Ads
Although not as popular as Google Ads, Microsoft Ads and Search is beginning to increase slowly and is the second biggest search engine behind Google.
If you think about it, every new desktop PC sold uses Microsoft as their default search engine. Some may switch back over to Google, but most will most likely just keep it as the default depending on the age bracket.
Search Intent Targeting
Reach people actively searching for your products or services across Bing and the Microsoft Search Network.
Relevant Search Ads
Use targeted keywords, clear ad copy and useful extensions to improve visibility and encourage qualified clicks.
Ongoing Optimisation
Search terms, bids, budgets and targeting are reviewed regularly to improve efficiency and reduce wasted spend.
Transparent Reporting
Monitor spend, clicks, conversions and cost per result through clear reporting focused on business outcomes.
Microsoft Ads Management Built Around Real Business Goals
Keyword targeting, campaign structure, bidding, tracking and optimisation working together to generate measurable results.
A successful Microsoft Ads campaign requires more than copying an existing Google Ads account. Keywords, search terms, bids, locations, ad copy, landing pages and conversion tracking all need to be reviewed for the Microsoft audience.
Our team can manage campaign strategy, keyword research, Google Ads imports, audience and location targeting, ad extensions, conversion tracking, budget management and ongoing optimisation across the Microsoft Search Network.
Why Advertise on Microsoft Ads?
Microsoft Ads gives you access to a highly engaged audience at a lower cost, helping you reach customers who may not be active on Google while improving efficiency across your overall PPC strategy.
Engaged Users
OWith the average paid ad campaign costing one-third the price of Google Ads, utilising Microsoft Ads will mean you are in front of your customers at a cheaper cost. Approx. 40% of Microsoft users are 35 to 54 yrs old, is this your demographic?
Target Your Demographic
Cost Effective
Ads run through Microsoft tend to target more engaged consumers. Paid ads on Microsoft report higher click through rates from customers, but can be at a lower cost that Google. We can help your business rise with a great campaign.
Take ADvantage of Microsoft Ads
Boost Your PPC
Microsoft search is beginning to rise in popularity, but it still has a lot of ground to catch up on Google. Why not compliment your overall PPC strategy by targeting more engaged consumers who can't be found on Google Ads.
Boost Your PPCS ReachWhy Microsoft Advertising Deserves a Place in Your Strategy
Microsoft Advertising helps your business reach high-intent search users across Bing and the wider Microsoft Search Network. With access to different audience segments, lower competition in many markets and flexible campaign tools, it can strengthen your paid search strategy and create additional opportunities beyond Google.
Reach Valuable Audiences Across the Microsoft Network
Microsoft Advertising can help businesses connect with audience segments that may be less active across other search platforms. Its network includes users searching through Bing and other Microsoft-powered search experiences across desktop and mobile devices. The platform can be particularly valuable for businesses targeting professionals, decision-makers and established consumers.
Media Booth® can review your audience, industry and campaign goals to determine how Microsoft Advertising can support your wider paid search strategy.
Discuss Your Microsoft Ads Campaign
Displayed courtesy of Microsoft Advertising
Reach Search Users Who Are Ready to Take Action
Microsoft Advertising gives your business access to search activity that may not be captured through Google alone. Because users are already searching for relevant terms, Microsoft Ads can attract high-intent traffic to your website or landing page. Strong keyword targeting, relevant ad copy and a clear offer can help turn those searches into qualified visits and conversions.
Our team monitors click through rates, search terms and conversion activity to identify which campaigns and keywords are generating the strongest engagement.
Improve Your Search Reach
Expand Your Paid Search Reach Without Starting Over
Microsoft Advertising works best as an extension of your broader paid search strategy rather than a replacement for Google Ads. Lower competition across some industries and keywords can create opportunities to attract relevant traffic at a more manageable cost. This can be especially useful for businesses looking to broaden their visibility without placing their entire budget into highly competitive Google searches.
We can review your existing campaigns and identify the keywords, locations and audience segments most suitable for expansion across the Microsoft Search Network.
Expand Your Paid Search Strategy
Displayed courtesy of Microsoft Advertising
Get More Value From Your Advertising Budget
Microsoft Ads can be a cost-effective addition to your paid search strategy, particularly in industries where competition on Google is high. Lower advertiser competition may provide access to valuable search traffic at a reduced cost per click. This gives your budget more room to work while still reaching people who are actively searching for relevant products or services.
Microsoft Ads can support lower acquisition costs, broader reach and a more balanced paid advertising strategy.
Make Your Budget Work Harder
Displayed courtesy of Microsoft Advertising
Launch Faster With Streamlined Campaign Imports
Existing Google Ads campaigns can be imported into Microsoft Advertising, giving businesses a faster starting point without rebuilding every campaign, keyword and advertisement from scratch. Once imported, the campaign should still be reviewed and adjusted for the Microsoft platform.
Media Booth® can manage the import, check each campaign setting and optimise the account before launch so your Microsoft Ads strategy is properly structured from the beginning.
Set Up Your Microsoft Ads CampaignElevate your business with Media Booth's Microsoft Advertising mastery, skyrocketing conversions and propelling your traffic to unparalleled heights!
FAQs about our Gold Coast Microsoft Ads Agency Services
Microsoft Ads is an online advertising platform that allows businesses to display paid search ads across the Microsoft Search Network, including Bing, Yahoo, and partner sites. (Source: Microsoft)
Ads appear on Bing search results, Yahoo, DuckDuckGo (via syndication), and other Microsoft partner websites. (Source: Wikipedia)
Microsoft Ads often have lower competition and cost per click, while reaching a different demographic that may not actively use Google. (Source: WordStream)
Microsoft Ads suit businesses targeting older demographics, professionals, desktop users, and audiences that may not be reached through Google alone. (Source: Microsoft)
In many industries, Microsoft Ads deliver lower average cost per click due to reduced competition compared to Google Ads. (Source: WordStream)
Yes. Microsoft Ads are commonly used to complement Google Ads by reaching additional audiences without increasing overall PPC costs.
Yes. Microsoft Ads allows you to import campaigns directly from Google Ads, making setup faster and easier. (Source: Microsoft)
Yes. You can target users by country, state, city, postcode, or radius to reach customers in specific locations. (Source: Microsoft)
Microsoft Ads supports search ads, shopping ads, audience ads, and multimedia ads depending on campaign goals. (Source: Microsoft)
Performance is tracked through metrics such as clicks, impressions, conversions, and cost per acquisition within the Microsoft Ads dashboard.
Yes. Lower competition and flexible budgets make Microsoft Ads a strong option for small businesses looking to maximise ROI.
Yes. Microsoft Ads can extend your paid search reach across Bing and the wider Microsoft Search Network, helping your business connect with high-intent users who may not be reached through Google alone. This makes it a useful addition to a broader search advertising strategy.
Microsoft Ads Are Cheap... Seriously Cheap!
Microsoft Ads may not deliver the same search volume as Google Ads, but they can still provide strong performance and valuable access to audiences that may be missed elsewhere. In many industries, there are fewer advertisers competing for the same keywords, which can help reduce the average cost per click.
As with any paid search auction, greater competition usually increases the amount businesses need to pay for visibility. Microsoft Ads can provide a more cost-effective way to extend your reach, attract high-intent search users and make your overall advertising budget work harder.
Displayed courtesy of Microsoft Advertising
Target Ads
Show your ads only to people searching within the locations and service areas relevant to your business.
Ad Extensions
Add useful business information such as phone numbers, locations, services and additional page links.
Daily Budgets
Set clear campaign budgets and use automated bidding options to manage spend more efficiently.
Import From Google
Import existing Google Ads campaigns to reduce setup time and create a faster starting point.
Multiple Platforms
Extend your reach across Bing and other search experiences available through the Microsoft network.
Campaign Tracking
Track clicks, enquiries, sales and other conversions to understand how each campaign is performing.
For a Free Microsoft Ads Audit
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Fill out your details below, and our team will review your current Microsoft Ads campaigns to identify opportunities for stronger performance and better use of your budget.
Review keywords, search terms and audience targeting
Improve ad copy and campaign structure
Refine bidding, budgets and conversion tracking
Most importantly, we will manage and improve your Microsoft Ads campaigns to help generate better quality leads, reduce wasted spend and get more value from your advertising budget.
Ready to get started with Microsoft Ads?
We can create an ad campaign for you! Start reconnecting with your audience today. Ask the team at Media Booth® today how!