SEO agency

3 Ways an SEO Agency Will Help Your Business

3 Ways An SEO Agency Will Help Your Business

Growing a business can be difficult, especially in this time where many businesses are steering away from traditional marketing and more toward digital marketing. Digital marketing is becoming a crucial part of business, no matter how big or small, and can actually be a more cost-effective option to reach a larger amount of your target consumers. When thinking about digital marketing, many people usually consider social media or email marketing to be important, and although it is, one of the most important aspects of a digital marketing strategy is having a great website. A website is where all consumers will generally be driven towards, or search for when looking for a solution to their problem and because websites are so important so is SEO.

 

What is SEO?

To keep it short and simple, SEO stands for Search Engine Optimisation. SEO helps increase the quantity and quality of traffic to a website through organic searches made. Search engines decide where each website ranks when searched by using content on websites to compare them before proceeding to favour the website that has the most relevant information in relation to what the person is searching for. This means that websites that have the most relevant information will be placed higher up in the rankings making it easier for people to find. For a more detailed description of what SEO is and how it works, read our previous blog.  

 

If I have a Good Website, Then Why Do I Need SEO?

Although other factors such as website speed can benefit your business, SEO will help achieve your business goals. By incorporating SEO into your digital marketing strategy your business will have the opportunity to grow dramatically and organically, which means that you will have to invest less money into digital marketing. Not only does SEO help grow your business, but it also helps build lasting relationships between you and your consumers which in turn creates lifelong customers. SEO also helps improve the overall user experience on your website and helps your target audience find your website easily. Working on SEO for your business can also give you an edge over the competition and increased conversions.

SEO Agency

What is an SEO Agency?

An SEO agency is an outside company that is employed to take care of all things SEO for a business to help increase the businesses website visibility online. An SEO agency is made up of numerous individuals who all have specific expertise in SEO whether it be finding the ideal keywords for a business to incorporate into their website content, writing the content or managing the website to ensure it won’t hinder any SEO efforts. Our SEO agency at Media Booth treats your businesses website as if it were our own. Our experts are constantly monitoring the website to ensure it is running effectively while also optimising the content on each page to guarantee great SEO results. At our SEO agency, we also have in-house copywriters creating quality content to increase your rankings.

Why Should I Choose an SEO Agency Instead of Doing It Myself?

So, you’ve done a little bit of research and are now wondering why you should choose an SEO agency instead of creating an SEO strategy yourself. We’ve broken down the top reasons why choosing an SEO agency will benefit your business.

1. Experience

When it comes to SEO, experience does matter. Although you may be an expert in your businesses field, that doesn’t always translate into content written, especially if you have very little experience. An SEO agency knows the correct writing format for content and will work closely with you to ensure the content is relevant to what you would like to be sharing with your audience while also making sure it benefits your rankings. The experience of an SEO agency will also be helpful as sometimes something that you may believe to be beneficial to your business’s visibility may actually be hindering it, and a good SEO agency will be able to identify these issues immediately.

SEO Agency analytics

2. Knowledge

Similarly, to experience, knowledge is also imperative when it comes to a successful SEO strategy. Aside from writing quality content, an SEO agency will also know how to correctly format the content for SEO which involves finding quality backlinks, labelling images correctly, changing URL’s and much more technicalities – all of which can get confusing for someone not familiar with SEO. If your content isn’t fully maximised for SEO, it is pointless and won’t actually help improve the business. For example, there’s no point in writing a blog for a website if it isn’t a certain length or doesn’t feature a relevant keyword to help boost visibility.

SEO Agency Knowledge

3. Time Consuming

Finally, without the help of an SEO agency then you may find yourself spending excessive time trying to create beneficial content. Creating content usually takes hours and if you aren’t fully educated on what you’re doing, this content that has just taken hours to complete may not even help SEO. By employing an SEO agency that will be able to not only manage but create all of the content for you so that you can spend more time on your business.

SEO Agency time management

How To Choose An SEO Agency:

Now that you know why you should outsource an SEO agency for your business, we thought we’d give you some tips on how to find a great SEO agency.

tip #1

The first tip is that if an SEO agency is charging unusually cheap prices, it is usually too good to be true. If the price of an SEO agency is extremely low then it generally means that they aren’t spending much time on your website which won’t see help your business, see any benefits.

tip #2

The second tip is if an SEO agency is guaranteeing you results immediately, they most likely don’t know what they’re talking about. SEO is a long-haul, ongoing process to help improve website rankings and continually needs to have work done to maintain the results achieved.

tip #3

Another red flag is if an SEO agency doesn’t request access to your site prior to beginning their SEO work. An agency should not only request access to the site to make content changes to help optimise content but also because by having access to the site they will also have access to track all analytics regarding SEO.

Tip #4

Finally, if an SEO agency isn’t fully transparent about the strategy they have devised for your business and explain how it will work for your business, something might not be right. A good SEO agency will happily explain the strategy for your business in detail and explain how this will help increase the visibility of your business as they are confident in their skills.

SEO Agency Recommendations

If you’re looking for a great SEO agency, then look no further than right here! At Media Booth, we have an expert team of individuals who are able to not only devise a strategic SEO strategy for your business but also carry it out to ensure you see fantastic results. We utilise the latest technology for our in-house agency to boost your website’s rankings, all while having access to real time reports for easy identification of issues immediately and to also monitor close competitors.  

Getting in touch is easy, we even offer FREE SEO consultations for your business to know where you’re currently sitting and how it could improve dramatically. Get in touch with one of our experts today to find out how our SEO agency can transform your business.

star star
×

What our clients say

develop a seo strategy for your business

5 STEPS TO DEVELOP A SUCCESSFUL SEO STRATEGY FOR YOUR BUSINESS

5 Steps to Develop a Successful SEO Strategy for Your Business

It’s no secret that digital marketing has become a necessity for businesses of all sizes. However, because of the nature of the industry, some professionals feel like smaller, local businesses are at a disadvantage. This is in fact incorrect. SEO is one of the most important digital marketing strategies and if integrated into a business correctly, there are numerous opportunities for localised, smaller businesses to rank higher in search results.

What is SEO?

SEO is a term used a lot, particularly in digital marketing, but many people don’t actually understand what it means. SEO is an abbreviation for Search Engine Optimisation which essentially makes it easy for search engines, such as Google or Bing, to find websites. SEO utilises special techniques that allow various search engines to locate the information that is published on your website, commonly known as content, and then rank it against similar websites. This rank then determines how close you are to the top of a search when a potential customer searches for something that a business offers. An SEO strategy is imperative for all businesses, no matter how big or small, but before a successful SEO strategy can be developed it is important to understand how SEO actually works and how to use it effectively.

Search Engine Optimisation

How Does SEO Work?

So, how does SEO actually help improve a business? To break it down, when a potential customer is looking for a product or service, they generally search a few words to help find businesses that offer this product or service. When searching, search engines then scour the web for websites that feature these particular words and then decide which websites will be most relevant to solve the consumers problem, therefore pushing a particular website to the top of a search. By creating content for a website that has greater relevancy to consumers in comparison to other websites, there is a higher chance of appearing at the top of the search organically. This may sound confusing but don’t worry, we are going to walk you through 5 steps to help develop a successful SEO strategy for your business.

How does SEO work?

Step 1:

The first step involves forgetting about SEO for the meantime and learning to understand the type of customer who shops for a particular product or service online. Improving SEO begins with understanding customers normal behaviour and how this behaviour changes throughout the purchasing cycle. To make it easy we’ve broken down what the typical consumer buying journey generally looks like:

 

Awareness:

The awareness stage is the first stage where a customer realises that they have a problem and needs to find a solution to that problem. This leads to them beginning to search for that solution using very broad terms. For example, a business owner may realise that their website isn’t showing up on the first page of search results, leaving them to search terms like ‘SEO Gold Coast’ or ‘SEO Gold Coast Help’.

 

Consideration:

The consideration stage is then reached where customer understand their problem and are now looking for specific solutions that suit their needs, using the same example their searches may begin to look like ‘SEO Gold Coast Rankings’ or ‘SEO Gold Coast Improvement’.

 

Purchase:

Finally, we have the purchase stage where the customer is ready complete a purchase and often knows who they will be purchasing from which results in a direct service provider being searched for, an example would be ‘SEO Gold Coast Media Booth’ or simply ‘Media Booth’.

Understand the customer

Step 2:

Now that the customer is understood, this is where keywords come into SEO. Keywords are the few words that customers put into a search engine when looking for a solution such as ‘SEO Gold Coast or ‘Where is there Search Engine Optimisation services around the Gold Coast’. It’s important when writing content for a website that the keywords customers use are filtered throughout content on the website as well as in new content such as blog articles. These keywords can be added into website pages as the heading of the page, in the content or can even be used to title images used on the page. Although keywords do help SEO, it’s imperative that the words are relevant to the business, products or services offered or the location, generally anything that the customer would be considered a key phrase. It’s also important that keywords are not overused throughout the content and that the piece still reads well otherwise this can negatively impact rankings.

keywords

Step 3:

Now that we know which type of content we need, it’s now time to stay on top of that content. Content needs to be refreshed frequently, weekly if possible or if not monthly, so that search engines have the most up-to-date, relevant information when comparing your website to others. An easy way to do this is adding new information about a product or service, sharing a customer’s story or adding a product video. Staying on top of web content every six months and removing any irrelevant content also helps SEO by encouraging search engines to visit the website more often which helps the search engine notice new content faster which can also have ranking benefits.

Step 4:

Building on the previous step, it’s now time to try and gain links from other websites. When writing web content, web pages are able to be linked to other websites that also offer relevant information on the topic being discussed. The reason for this is that it helps SEO because search engines are able to see which pages have linked certain websites and vice versa. When a website is linked by another this is considered to be like a vote of confidence that the website is accurate, relevant and useful and therefore will be pushed to consumers more. However, not all links are considered to be equal, links from highly reputable websites hold more weight than just an average website.

Step 5:

The final step to improve SEO is to include a meta description tag for all of your website pages and content that is uploaded. The meta description sits below the link on the rankings page and is a short description of what information you can find on the website. In some cases, the meta description may not even be displayed but it still helps relay the information to the search engine as to what a page is about and therefore helps the ranking process as it helps decide if the page is relevant or not. Alongside the meta description, it’s also important to include key words, if possible, in the URL of the relevant page.

meta description

There you have it, 5 steps to help improve SEO for your business. Don’t worry if you don’t fully understand the concept still, it can be hard to grasp at first. At Media Booth we are able to offer a FREE SEO consultation where you can sit down with one of our experts to discuss all things SEO. From here they will be able to answer any questions you have alongside explain how SEO could specifically help your business, all you need to do is enter your details here.

star star
×

What our clients say

4 essential elements of a franchise marketing strategy

4 Essential Elements of a Franchise Marketing Strategy

For a business owner, venturing into a franchise creates a new phase of growth. However, ensuring you are creating a profitable brand that can be easily recognised across all locations can be a difficult task. As a franchise owner, having some troubles with your franchise marketing strategy is not uncommon and sometimes it can be one of the tougher tasks to complete in the marketing sphere.

A marketing strategy for a franchise can be inherently different from a stand-alone business. A targeted marketing plan is essential for each location due to the changes in the market area, population, local competition and individual interests of each region. 

The main question now is: how do I create one cohesive marketing strategy? 

 

Below are four essential elements for creating a franchise marketing plan.

#1 Maintain consistent branding

When putting together a marketing strategy for your franchise, it’s crucial to tell a consistent story, regardless of the location. Franchise brand consistency is required to establish a unified marketing message

Providing a brand manual that your franchise can follow will discourage individual franchisees from steering away from the key message. The same graphic design elements, tone and voice should be consistent across all communication channels. If done correctly, your franchise’s brand could be one of the businesses most important assets.

#2 Delve into online marketing opportunities

4 essential elements of a franchise marketing strategy - SEO

You could solely focus on platforms such as TV, radio, direct mail and print advertising. However, in today’s digital age, strategies should extend into digital marketing tactics such as social media, SEO, PPC and video. In saying this, a big mistake people seem to make is wanting to try every platform out there. This can be a great strategy if you have the resources and audience on every platform. Although there are a lot of effective channels available – prioritising these channels is key.

SEO should be a crucial element in your marketing strategy. Your goal would be to get your website as high in the search engine results page as possible. With 55% of searchers clicking on a website in the top three spots, getting you up there in the results page is important. This means your website will need high volumes of unique, relevant content, while also being fast, secure and mobile-friendly.

Investing in locally targeted search advertising is also another way you can boost your local search engine results page. Running a local campaign for a particular franchise region can be enhanced by customising the message to appeal to the interests and needs of their area. 

Social media is also an online platform that can offer your franchise a direct line of connection and communication to targeted audiences. It will aid in establishing brand personality and exposure for your franchise.

#3 frame your local strategy

Your franchise could be selling the best product in the world and have the most persuasive marketing message but if you don’t deliver these strategies to the right audience it won’t ever work. To make the most of your franchise marketing strategy, it’s important to incorporate a localised campaign.

A small-scale marketing strategy should focus on that specific community by personalising the message for this particular audience. Targeting these distinctive audiences with strongly branded content will allow the individual franchise revenue to grow. However, it’s important to note that your local marketing strategy must embrace the national marketing strategy of the franchise.

#4 Research and understand your competitors

4 essential elements of a franchise marketing strategy - SEO

If you can recognise and respond to this forever growing and changing industry before your competitors, this will give you an edge. You must be aware of current competitors and new competitors so you can try and stay ahead of the game. Analysing and understanding your competitors will give you a glimpse into the current climate of your industry.

Even though competition for customers is fierce, a thought-out marketing strategy will help you stand out from the crowd. Ask yourself: what could I do to pull ahead of my competitors?

Ready, set, grow!

Constructing a franchise marketing strategy that meets the four elements mentioned will allow your brand to grow and be successful. Understanding the specific market that you’re targeting and using effective channels to reach these audiences will make you stand out from your competition. 

It’s no doubt that establishing a well thought out franchise marketing strategy is tough. Here at Media Booth we have put together a comprehensive and affordable franchise marketing package to benefit both franchisee and franchisor.

If you’re looking for a consultation with our franchise marketing specialist feel free to call 1300 012 346 to get the help you need. 

star star
×

What our clients say

why does your business definitely need seo

Why does your business definitely need SEO?

Updated: 9th April 2020

Search Engine Optimisation – SEO – is the process of optimising a website, through optimisation of images and content contained within the website. The goal is to improve the website’s ranking on search engines (i.e. Google). SEO is one of the most competitive markets, and as such to remain a contender you’ll need a strong SEO strategy, put in the hours, and put in the hard work in order to drive your company to the top of Google results. So how does SEO benefit your business in the long run? Thanks to the world wide web, online opportunities have tripled compared to recent years, below are 3 reasons why SEO is a necessity for your business.

#1 Primary source of website traffic


Before the internet became popular we used to find companies the old fashioned way, in the ‘white pages’. Now for those who don’t know what that is (because it has now become an online index), the white pages are a printed book that would be delivered yearly, meaning if you had a business and wanted recognition, it was imperative you submitted your business to the white pages annually. If however, you wanted to stand out from the crowd, that’s where you’d need to start paying for advertising space within the white pages. This meant you needed a graphic, meaning you had to not only pay for space but also pay someone to design your ad. Why mention this is such detail? I want you to remember and compare both situations, then and now. Now, we have access to a multitude of devices that can connect to the internet, which is essentially owned by the multi-billion dollar company Google.

#2 Build Trust & Credibility with SEO


Throughout my SEO career, clients have always had one thing in mind, ‘the right keyword matters’. For instance, an accountant wouldn’t be happy until the held the top place in google for the keyword ‘accounting’. A divorce attorney aims for the top of results for ‘divorce attorney’, an air conditioner installer won’t be satisfied until ‘air conditioner installer’ is at the top of results, and so forth.
Whilst these expectations are quite high, they aren’t wrong in thinking that achieving the top ranking for these ‘right keywords’ will drive thousands of potential clients to their website. The problem with this narrow thinking is you’re optimising your website for Google, rather than the end user (the most important part). Rather than focusing on the ‘right keyword’, you need to take a much more in-depth approach and provide relevant content to your clients, before they enlist your service or purchase a product. Doing so will give your company credibility which in turn instils trust within consumers, so when it comes to purchasing from you, they will think ‘I trust you’, thus finalising the sale process. In short, relevant content that is highly ranked within Google’s search engine results will bring not only traffic but also build trust and credibility for your company.

#3 User Experience


You’ve invested money and time to create an appealing website for your clients/consumers but do you know how your potential client/consumer feels when they’re visiting your website? A major part of SEO is understanding and improving the user’s experience, to reach the end result of product purchase or service enquiry. In regards to organic search, Google will show you the most relevant results to your search time within a split second-time frame. Unfortunately, websites that are considered too slow, unsafe or feature a bad mobile experience, are penalised by Google and are sometimes excluded from the search results or pushed further down (say onto page 3, rather than page 1). By analysing data, your SEO manager can begin strategising ways to improve the user experience, which can, in turn, increase your conversion rate for direct, paid, and social media traffic.

In conclusion

SEO goes beyond the management of keywords, page titles, alt image titles, on-page and off-page activities. SEO embodies the consumers’ overall decision; quality content and an outstanding experience will influence the customers purchasing decision. When thinking about marketing strategies for your business, SEO should be kept in mind. Unsure if your website is optimised for the ultimate user experience? Get in touch with us for a free site audit.

star star
×

What our clients say

affordable SEO plans

How Affordable SEO Plans Helps In The Growth Of The Business?

Updated: 9th April 2020

Today when the internet connectivity is emerging as one of the basic needs for the households and the businesses, the online businesses are readily accessible through their web pages and apps. At the same time, it is a challenging task to stand out of the competition faced from the companies and individuals that offer similar products and services in the same service territory. The emphasize is placed by the marketers to bring a large amount of useful visitors’ traffic to the clients’ websites, and Search Engine Optimization can be one of the proven ways to achieve it affordable.

Apart from the website development leading to user-friendly and fast accessing websites, it is also important to take the website at the top of the search results, as the popular search engines are the rich sources to search for the solutions online. The SEO Companies develop strategies to let the random visitors searching for something, reach the clients’ websites if their offerings are exactly the same what the visitor would be searching for.

Apart from SEO, there might be several other ways to bring traffic to websites, such as online advertisements and pay per click plans. However, the conversion rate with the SEO is quite higher as the visitors reaching the websites through the links on the other sources such as blogging networks and article directories, or even the top search results after typing in the desired search words; would be the actual prospects, as they would be searching for the same things that are offered on the particular websites.

In this way, the cost per useful lead would be considerably lower in the case of SEO. Another important factor would be the time limits for the advertisements. For floating an online advertisement on the popular social media networks, and the popular websites, there might be a limitation of time for which the advertisement is played through a video or image with audio, and even the period for which the advertisement stays visible.

However, SEO can be a wise investment on a long-term basis. The content created in a much customer-centric manner utilizing the keywords would bear good and consistent results compared to the other sources for traffic.

Possible ways to implement online SEO campaign

The professional SEO service providers engage their content writers and the web developers to make the most effective use of the promotional and informative contents for making the prospects reach the clients’ websites.

  • On-page SEO is the process of bringing the website on the top of the search results or improving the search engine ranking of the website uploading keyword based content on the website itself. This helps the websites to remain on the top of the search results consistently for a prolonged period. This, in turn, brings a better amount of visitors that can be further converted into customers encouraging them to buy something from the websites.
  • Off-page SEO utilizes the other websites as a platform to bring traffic. It is a common tendency among internet users today to get additional information regarding the products and services they would be looking for. The write-ups they refer to dig into more information would have links that bring them on the subsequent landing pages of the websites.
  • Social media networks are another effective platform that can be used for SEO, to attract the buyers to visit the websites to buy their needs.

In this way, the affordable SEO plans would utilize multi-dimensional channels to grow the online business consistently, bringing profits keeping the budgetary requirements considerably lower.

Backlinking & Guest Posting

Finding good quality websites where you can guest post on your products or services is a great way to earn high quality back links further improving your citation and trust flow. Be sure to check the guest posting websites before offering to write content for them. Essentially their website should have a trust flow and citation flow higher than yours, youcan use this free tool here to check them out. 

 

 

star star
×

What our clients say