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Business Basics Grant Program

The Queensland Government have recently announced the release of the Business Basics Grants Program for eligible small businesses. This grant was developed to assist in helping small businesses increase their core activities and adopt best practice. If eligible for the grant, businesses are to go through an application process where if successful they will receive a $5,000 grant, which is to be invested in activities classed under five priorities.   The five activities that the grant can be used to fund are:
  • Training and coaching
  • Website build or upgrade
  • Professional business advice
  • Strategic marketing services
  • Business continuity and success

Funding eligility

To receive this grant, an application process must be completed, and not every business that applies for the grant will receive it, only successful applicants. If successful, businesses do not have to co-contribute to this grant. However, if expenses related to activities exceed $5,000, then the business must pay the excess. For the Business Basics Grant, a small business must:

 

  • Have less than 20 employees by head count at the time of applying
  • Have an active Australian Business Number (ABN) and be registered for GST
  • Have their headquarters located in Queensland
  • Have an expected annual turnover of $300,000 or less before the end of this financial year
  • Have owners/directors that are not insolvent or an undischarged bankrupt

What Can the Grant Funding Be Used for?

The grant funding can be invested into activities considered to be priorities.

This includes:

  • Training and Coaching – eligible activities include business development, marketing, human resources, business planning topics, training/coaching.
  • Website Build or Upgrade – eligible activities include website build or upgrade which includes a website refresh if needed, adding ecommerce, developing new website content.
  • Professional Business Advice – eligible activity is investing in a business plan
  • Strategic Marketing Services – eligible activity is investing in strategic marketing plans, including search engine optimisation.
  • Business Continuity and Success – eligible activities include business continuity or succession plans, cyber safety training and tools.

How Can We Help You?

At Media Booth, we can assist you in activities involving website build or upgrades as well as strategic marketing services.

 

We specialise in website builds or upgrades, adding e-commerce to websites and can also help create new website content.  Your website is an essential part of your business and can have a major impact on reaching consumers. One of the biggest factors to be considered when it comes to your website is the overall speed of the website. This is why our experts have recently developed a new, ultra-fast WordPress website. Website speed is a huge priority for factors including user experience, SEO rankings, increasing conversion rates and decreasing bounce rates. When building or upgrading your website, you will be working with our in-house developers who are highly skilled in WordPress development and various other development languages, ensuring you’re getting the best technology and coding practices for your website.

 

Working together with our web developers, we also have in-house copywriters for your website content. Our copywriters are experienced writers who are able to ensure the content on your website is correctly written, optimised for SEO and easy to read. Professional blog writing is also available for your website which can help your business provide quality content that is easy to read, helps improve your search engine ranking and delivers your message in a professional way. Alongside website builds and upgrades, we also have in-house Shopify website developers. Shopify allows you to sell your products and services to consumers at anytime, anywhere. Shopify has a thorough understanding of the retail industry and also has numerous marketing add-ons to help business owners.

 

Our expertise also expands to developing strategic marketing plans and providing search engine optimisation advice to our clients. Many business owners are investing money into marketing efforts, but not having a strategic marketing plan in place can be detrimental to your business. Without a plan in place for your business, you are not only missing out on reaching new customers and increasing sales but are also wasting money. Not only can our marketing experts devise a strategic marketing plan for your business, we also have over 10 years’ experience with search engine optimisation ensuring that we can provide valuable advice to help increase your websites ranking.

Application Process

Application for the Business Basics grant open this coming Monday on the 31st of May 2021. This grant is program is to be competitively assessed upon application as not every application will be funded. The application process will be closed when a sufficient number of applications have been received in order to complete a competitive assessment or on the 30th of June 2021, whichever comes first. It’s important to get your application organised as quickly as possible, so we’ve outlined the application process below to make it simple for you.

 

Step 1: Online Application

First up is completing an online application in SmartyGrants which is a grants administration system. Applications must be submitted online, any applications that are submitted in person, via email or post will not be considered.

This application must include:

  • A certified statutory declaration from the business owner or director stating that the business does not exceed a turnover or $300,000 per annum
  • That the business meets grant eligibility criteria
  • A proposal detailing the activities you will purchase
  • Supplier quotes (no more than 2) detailing who will undertake the project work, description of services, and outline key activities

Step 2: Assessment

After the submissions have been closed a competitive assessment process will be run by the Queensland Government.

Step 3: Notification of Outcome

All applicants will be notified out their grant application outcome. If successful, applicants will receive an approval letter outlining the funding agreement.

Step 4: Funding Agreement and Payment

Grant recipients will enter into a funding agreement where they will then receive a single upfront payment of $5,000 (excluding GST).

Step 5: Recipients Complete Activities

Recipients must complete their grant-funded activity within 4 months of receiving their grant approval letter. All evidence of activities must be kept including supplier quotes, corresponding invoices and bank transactions for audit purposes.

Step 6: Survey

Recipients will then be surveyed within 6 months after completion of the grant program.

I Want to Apply for the Business Basics Grant Program!

For the grant application process, you need to provide quotes for your intended business activities in order to be considered for the grant. We can help with that!

At Media Booth we will be able to provide you with a description of the services you are interested in, the key activities that these services fall under and a quote for the service.

Remember, applications aren’t open for long, contact us today to get your quote organised.

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6 Ways to Form a Strong Brand

Here at Media Booth, we believe that branding is an imperative part of developing a business. We have developed the following list of 6 ways to form a strong brand to help you create high-quality branding for your business.

 

Many of us have at least heard of the term “branding” before, but what is a brand?  

 

“A brand is a person’s perception of a product, service, experience or organisation; a commercial reputation” – Marty Neumeier. 

 

Brands are features, or a set of features, that allow us to distinguish companies or products that are like each other apart. When people think of “branding”, they automatically assume that it refers to the imagery component – the brands name, logo, and colours. It’s essentially the overall outward expression of the brand. This includes the imagery components, but also other important aspects, such as branding communications, and a brand voice.  

What is branding? 

 

We briefly touched on it above, but let’s break it down even further. Branding is the process of identifying, creating, and managing the distinctive features of a business. Branding allows you to control how you want your business to be perceived by consumers and stakeholders, while also distinguishing it against competitors or similar businesses.

  

Why is branding important? 

Branding is a vital element when it comes to consumers engaging with your business. It could be the deciding factor whether consumers complete a purchase with your brand instead of a competitor. Global Banking and Finance reported that 71% of consumers revealed that they are more likely to purchase a specific brand if they are familiar with it and can recall it easily. Branding helps consumers associate your brand with your specific product or service and can help it excel ahead of competitors.  

 

Branding is also important to help give the brand an identity. Having a brand identity creates solid foundations for the future when setting up marketing and brand awareness efforts. Establishing a brand identity will help marketing in the future, specifically with promotion efforts, as consumers are already easily able to recall the brand. Not only does establishing a brand identity set up great foundations for marketing efforts, it helps to make your brand memorable.  

 

So, let’s get into creating a strong brand! 

  1. Establish the Business’s Purpose

Now that we know what branding is, it’s time to start developing a strong brand for your business. The first step is establishing the overall purpose of your brand. This would be a great time, if you haven’t developed one already, to create your mission statement; or if you have one, revisit it and make any relevant changes. Think back to when you were first creating your business…why did you do it? What are the aims of your business? 

Some possibilities could include: easing consumer pain, sharing something you’re passionate about with the world, or a product or service that you could add more value to! 

  1. Understand Current Brand Identity

The next step in the branding process is to understand the current brand identity of your business. To do this, you need to thoroughly dissect your brand until you can identify the core and understand how the brand is currently being perceived, both internally and externally.

A good way to understand this is by reaching out to people who have an interest in the brand, such as employees, stakeholders, and consumers. By better understanding your current brand identity, it allows you to move forward with strengthening the branding process. Finally, without completing a full competitor analysis, take time to figure out what sets you apart from similar businesses. This with further help you understand your current brand identity.

  1. Target Audience

The third step in forming a strong brand is knowing your target audience. When it comes to branding, if your business doesn’t resonate with your target audience, it won’t lead to awareness, recognition, trust, and therefore, revenue. By now, you should already have a primary target audience for your business’ products or services. For branding, it is imperative that you understand your target audience, because after all, it is who your brand will be speaking to. To help understand, some questions that should be asked are: 

  • Who does our product or service serve?
  • Who is the ideal customer of this product or service?

This doesn’t mean you should rely on your target market to decide your branding for you, but you must ensure that you understand them well enough that your branding resonates with them.

  1. Create Your Visual Assets 

Now we get to the fun part of branding: creating your visual assets! Before beginning this step to creating a strong brand, make sure that you fully understand and have implemented the steps above. If you don’t, it may affect your brand negatively. If you do, it’s time to move onto visual designs. This process involves developing visual assets, such as a logo, colour palette, typography (fonts) and other visual elements that bring your brand together.  

Introducing these visual elements to your brand not only helps your target market find your brand appealing, but it will also aid in brand awareness Alongside helping create a memorable experience with your brand for consumers, visual branding also allows the consumer to trust the business and encourage repeat business if they enjoyed their buying experience.

  1. Find your brand voice

After the visual branding, it’s time to discover a voice for your brand. This concept can be hard to grasp, but the easiest way to think about it is imagining having a conversation with your brand, and how they would speak during this conversation. Once you’ve got an idea of your brand’s tone of voice, think of that voice communicating with your target audience and how they would respond to it. The brand voice must be considered carefully, because once decided, this tone of voice will need to be consistent across all platforms whether it be product descriptions, captions on social media or marketing campaigns.

  1. Stay Consistent

Congratulations, you have now created a brand! Now the final step, staying consistent, is how you will turn that brand into a strong one. Branding is only recognisable to consumers if it stays consistent. This consistency must be carried across all platforms where branding applies, and for extended periods of time. Can you think of a brand that changes their colours or logo every few months?

Staying consistent with branding is not only about keeping the same visual designs and brand voice, but also to ensure that everything continues to align with the core of the brand. Where applicable, it is recommended that a process is developed for employees to maintain branding as well.  

You’re All Set! 

 

Now it’s time to begin branding your business! 

 

We understand how time-consuming it is developing a brand, but that’s what we’re here for. Call us today to find out how we can make the entire process easier for you.  

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introduction to branding and our re-brand

An Introduction to branding and our re brand

Branding design
and the importance of branding

What is a brand?

It is important to note, a logo alone is not a brand.
A brand is an effective consistent use of any number of various elements and tools.

Mediabooth Australia

Logo.

This may be the most important part of your brand because it creates the basis for all of the other elements. There is a good chance that your business name, tagline, colours, images, and promises will be shown in your logo design in a graphic visual form. A good logo designer knows that the main duty of your logo is to communicate this information and will make sure yours does so in a way that is unique to your business and visually attractive to your community.

Wording.

Wording is an integral part of your brand in addition to your logo. This can come in the form of a tagline, in your name, or in the tone of language that you use in promotional material.

Visual Identity.

This broad category – includes the colours, images, and other visual elements used to represent your business. Some of these may be dictated by your business’s industry, but others are completely unique and entirely yours. The best person to help you decide what colours and other visual elements work best for your customers is your designer. Designers tend to have a good sense of what different images and colours mean to different people.

Promise.

Your brand promise is basically your authentic guarantee of what customers can expect from you. This may be low prices, great service, or a certain type of product. As with all promises, it is important to follow up on this promise and to deliver what you say you will. Your promise can be communicated by words or images and serve to differentiate your business, which is the fifth part of your brand.

Differentiation.

One of the key parts of your brand is its ability to set you apart from the competition. If you are offering the same services and wares as the business next to yours, why should customers choose you? This is the whole point of differentiation: it shows people why your business is different and thus what they will gain by choosing you over your competition. Differentiation can be based on a different shopping experience, an expanded or more specialised product line, better service, or social responsibility.

Business seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed by attributing a ‘personality’  or associating an ‘image’ with a product or service, whereby the personality or image is ‘branded’ into the consciousness of consumers.

Why is brand consistency important?

In regards to branding design and the importance of branding a lack of consistency is certainly a common pitfall for many businesses regardless of size. All too often, DIY advertising material is being generated with different logos and no consistent message or theme throughout. The harm in such a practice is the consumer is subconsciously reacting negatively to poorly presented advertising material. By providing a consistent message, your company develops a personality and creates credibility in the marketplace. Your business will permeate a solid presence & will stand out amongst the crowd by showing a clear and consistent message.

 

INTRODUCING OUR REBRAND

Mediabooth New Brand

Download our brand guideline & FILES here

Please contact us for our logo files are required.

FILE TYPES

This is a brief explanation of file types, what they are and who uses them: Before understanding each different file type and what they are for, we must understand that all image files can be categorised into two kinds, Bitmap based and Vector-based files. The two differ in the way computers analyse their content. 

 

Vector

VECTOR-BASED

Vector-based files are more suitable for illustrations that require precise measurements. They are also easily scalable or (Resolution independent) due to their mathematical nature. However, the vector-based file format has its drawbacks as well. It is not good for displaying photo-realistic images such as a photograph because images of this type generally do not contain well-defined shapes and curves.

bitmap

BITMAP/RASTER

Bitmap/Raster -based files are more suitable for photo-realistic images that require complex color variations. They are, however, not easily scalable because each bitmap-based image is (Resolution Dependant) & mapped to a non-flexible grid. If a bitmap/raster-based image were to be enlarged, it would lose its sharpness. All edges within the image would appear to be jagged. This format can be used for both print and web with certain restrictions. Web files are usually low-resolution 72Dpi RGB colour files, while Print files are High-resolution 300Dpi CMYK colour files.

 

SOME FILE TYPES TO REMEMBER

Adobe Illustrator

.AI ADOBE ILLUSTRATOR

Is a vector graphics editing program; composed of paths connected by points, rather than bitmap image data; commonly used for creating logos and print media. Used by: Graphic Designers, Printers for creation of press-ready .pdf files .pdf Portable Document Format Created from other programs such as Adobe Illustrator. These files may contain both text, bitmap/raster images, forms, annotations, vector outlines, and other data.

Used by: Graphic Designers for client proofing, & Printers for printing.

EPS

. EPS ENCAPSULATED POSTSCRIPT

EPS files are supported by several different drawing programs and vector graphic editing applications. It is good practice to use eps files with vector information.

Used by: Sign Writers for cutting large vinyl signage & Printers for printing.

jpeg

. JPG JOINT PHOTOGRAPHIC EXPERTS GROUP

A compressed image format used for storing digital photos. Also a common format for publishing Web graphics since the compression algorithm significantly reduces the file size of images. However, the compression used by JPEG may noticeably reduce the image quality if high amounts of compression are used. Remember .jpg file are mainly low resolution 72Dpi RGB colour files for web use, however, High-resolution 300Dpi CMYK colour files are used for printing.

Mainly used by: Web Designers Also used by: Sign Writers & Printers.

png

. PNG PORTABLE NETWORK GRAPHIC

This file type has the same structure and limitations as .jpg files with the additional feature of transparency for web design. These are not usually used for printing.

Used by: Web Designers

tiff

.TIFF TAGGED IMAGE FILE FORMAT

TIFF files were designed to be a standard image format for saving high-quality color images on multiple computer platforms. A bitmap/raster filetype with the ability to maintain transparency with the aid of a vector clipping path. These are NOT usually used for web design.

Used by: Printers for printing.

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