yep.com, the world’s first no-click search engine, is a game-changer for SEO.
yep.com, the world’s first no-click search engine, is a game changer for SEO.
yep.com is a no-click search engine that provides answers to questions people ask about specific products and services in real time. For example, if you type “Amazon” into the yep box at the top of your screen and hit enter, it will show you which Amazon products are most popular on social media right now:
This means that you can optimize your site for specific questions that people ask about your products or services—and it also means that conversation around those topics is likely to increase as well (since people will be talking about them more).
The What – Users ask a question and get the answer right there in the search results page.
YEP! is a new search engine. It’s a no-click search engine that allows users to ask questions and get answers right there in the search results page. YEP! is also the first no-click search engine.
This means that when you type in your question, you will be provided with an answer right there on the page without having to click anything else or even leave your field of vision because it will be displayed over top of your original query for easy access and comprehension.
The How – No clicks required. When the answer is shown on the search results page there is no need to click through to a website, like in current search engines.
The How – No clicks required. When the answer is shown on the search results page there is no need to click through to a website, like in current search engines.
This is a game changer for SEO as it means that content can be displayed directly on SERPs rather than just links and snippets. There are also opportunities for yep.com to expand into other areas of display advertising such as AdWords, Facebook Ads and Bing Ads in order to increase revenue and offer more options for advertisers using their platform.
Implications for SEO – Almost none! Actually, in many cases pages with FAQs should be optimized to rank for those questions to take advantage of yep.com’s format.
Yep.com is a new search engine that doesn’t redirect you to any website, instead showing you the answer on the page, so it’s not really a SEO opportunity for most websites.
It does however have some interesting implications for SEO in general, and one big one is that yep has a completely different way of looking at ranking results than Google or Bing do.
Where Google and Bing rank based on how well your content matches the query terms that people are searching for – in other words, what you would call keyword optimization – yep ranks based on how relevant and helpful your content is to individual questions people have about something specific (which is why it’s called “topic-specific” search).
For example if someone searches “what time does JFK airport close,” they’re looking for information about JFK Airport closing times; not just any flight info or airport info—specifically airport closing times at JFK.
In some cases, you may want to optimize your site for specific questions that people ask about your products or services so that you show up in yep’s search results pages and get more traffic.
Yep.com is the first no-click search engine. In some cases you may want to optimize your site for specific questions that people ask about your products or services so that you show up in yep’s search results pages get more traffic.
Conclusion
The bottom line is that there are new opportunities and challenges to consider when it comes to SEO, and yep.com is just one of them. While some of these changes may seem scary, they’re ultimately positive for our industry as we continue to evolve and adapt with the times.